Merchandise Development For Kodak Black and King Combs

The Process

King Combs was set to release his new hit single with Kodak Black "Cant Stop Wont Stop" and was about to shoot a music video. He had the idea of making a double sided durag, one side that says "Cant Stop" and another that says "Wont Stop." This idea was presented to us by a great friend and companion @sokhalove , exotic pop head of celebrity interaction. We took it upon us to create this and bring it to life. We had trials and errors on placing the design in the correct location, however, we were able to execute and make it work.

The Result

We delivered the durags to King Combs music video shoot and they wore them as an outfit in the music video. Kodak Black wearing the "Wont Stop" and King Combs wearing the "Cant Stop." It was a highlight in the video as it goes along with the lyrics and chorus. A great and creative addition.

The End

King Combs release the video and received great feedback and interaction from the masses. The video currently has over 4.2 Million Views On Youtube and is being streamed worldwide! King Combs needed more durags for his performance at rolling loud, and is inquiring on creating new ones to release to the public.